Still awake at
3am?
CBT-I is the gold-standard treatment for chronic insomnia. Dr. David Baruch delivers it via telehealth — structured, short-term, and built to last.
PROVEN RELIEF
YOU ARE NOT ALONE
Does this sound like your nights?
You get into bed exhausted - and then nothing.
Your mind starts running. You watch the clock. You calculate how many hours you'll get if you fall asleep right now.
And then it gets later.
Maybe you fall asleep eventually, but you're up again at 3am - mind going, sleep gone.
By morning you're not rested. You're managing.
- You stay awake for a long time after getting into bed
- You wake up during the night and struggle to fall back asleep
- Your mind won't quiet down when it's time to sleep
- You've been dealing with this for months - or years
- You're tired of managing around it and ready for it to actually change
This is chronic insomnia. It's not a character flaw. And it responds well to the right treatment.
The Problem With Common Approaches
Why Nothing Has Worked
You've tried. It hasn't stuck. Here's why.
Sleep Hygiene
"No screens before bed. Keep a consistent schedule. Avoid caffeine."
Most people with chronic insomnia already know the rules. Following them helps — but it doesn't fix the core pattern driving your sleep problem.
Sleep Medication
Medication can help you fall asleep. It doesn't teach your brain a new pattern. When you stop taking it, the insomnia usually comes back — sometimes worse.
Waiting It Out
Insomnia tends to compound over time. The longer it persists, the stronger the conditioned anxiety around bedtime becomes. Waiting rarely helps — and usually makes the pattern harder to break.
CBT-I works differently. It addresses the actual cognitive and behavioral patterns that are keeping you awake — not just the symptoms.
THE TREATMENT
The Gold-Standard Treatment
Recommended as the first-line treatment by sleep medicine experts - before medication.
Cognitive Behavioral Therapy for Insomnia (CBT-I) is a structured, short-term program that directly targets the thoughts and behaviors that interfere with sleep. It doesn't just help you sleep tonight - it resets the patterns so you sleep consistently.
- Fall asleep faster - reduce the time you spend lying awake
- Wake up less - fewer middle-of-the-night disruptions
- Feel more rested and clear during the day
- Build skills that last - so this doesn't come back
Most clients complete treatment in 6-8 sessions, with lasting improvements in sleep.
OPTIONAL ADD-ON
An Optional Tool
For clients who want more than CBT-I alone, I offer training in self-hypnosis - practical techniques you can use on your own to quiet the mind, reduce the anxiety that builds around sleep, and ease into sleep onset.
This isn't a replacement for CBT-I. It's an add-on for people who want an active, self-directed skill they can reach for.
THE PROCESS
A Clear Path Forward
01
Free Consultation
A brief call to talk through what you've been experiencing and see if CBT-I is the right fit. No pressure, no commitment.
02
Your Personalized Sleep Plan
A comprehensive evaluation of your sleep patterns, history, and what's driving the insomnia - followed by a strategy built specifically around you.
03
Weekly Telehealth Sessions
A structured 6-8 session program, delivered entirely via video. Short-term, focused, and built to produce lasting change - not just temporary relief.
YOUR THERAPIST
Meet Dr. David Baruch
Licensed Clinical Psychologist, PhD | Wisconsin | New York | PSYPACT (40+ states)
I specialize in helping adults overcome insomnia using evidence-based, non-medication approaches — delivered entirely via telehealth.
I've worked with clients who have struggled with sleep for months and others who have been managing chronic insomnia for years. What I've learned is that insomnia almost always has a structure to it. And once you understand that structure, you can change it.
CBT-I is the most effective non-medication treatment for chronic insomnia available. I use it because it works — and because the improvements tend to last.
COST & COVERAGE
Flexible Options For Access
Aetna In-Network
Dr. Baruch is currently in-network with Aetna. Verify your specific benefits before starting.
Growing Coverage
Additional insurance panels are being added. Contact us to check if your plan is now covered.
Private Pay
Private pay options are available for clients paying out of pocket.
Out-of-Network
Out-of-network receipts (superbills) are provided for clients who wish to submit for reimbursement.
Questions about coverage? Call or email before booking.
Phone: 414-375-9393 | Email: [email protected]
QUESTIONS
Your Questions, Answered
Finding the right treatment is an important step. Here are the answers to the most common questions my clients ask before starting CBT-I.
How is CBT-I different from regular therapy or talk therapy?
CBT-I is highly structured and specifically designed to target the thoughts and behaviors that maintain insomnia. It's a short-term program - not open-ended therapy. Most clients complete it in 6-8 sessions and see lasting results.
I've had insomnia for years. Is it too late for CBT-I to work?
No - and in fact, CBT-I is specifically designed for chronic insomnia. The longer the pattern has been in place, the more entrenched it becomes. But the underlying mechanisms respond to treatment regardless of duration.
I'm currently taking sleep medication. Can I still do CBT-I?
Yes. CBT-I can be done while taking medication. Many clients eventually reduce or discontinue medication as their sleep improves - but that's a decision made gradually, and never without medical supervision.
What does the free consultation actually involve?
It's a brief phone or video call - typically 15-20 minutes - to talk through what you've been experiencing and whether CBT-I is a good fit. There's no pressure and no commitment required.
Is telehealth as effective as in-person therapy for insomnia?
Research consistently shows that CBT-I is equally effective when delivered via telehealth. The structure and the content of the work is what drives outcomes - not whether you're in the same room.
You've Been Managing This Long Enough
CBT-I works. Most clients see meaningful improvement within the first few weeks of the program.
The free consultation is the first step. It's a conversation — not a commitment. You'll come away knowing whether this is the right fit, what the process looks like, and what to expect.
There's no reason to wait another night.
📞 414-375-9393 | ✉ [email protected] | 🌐 davidbaruchpsychology.com
Your Consultation Is Free. No Obligation.
The initial consultation costs you nothing. If CBT-I isn't the right fit for you, I'll tell you — and I'll do my best to point you toward what is.
It Rarely Resolves Alone
P.S. - Chronic insomnia rarely resolves on its own. The longer the pattern runs, the more automatic it becomes. CBT-I is the most effective non-medication treatment available - recommended first by sleep experts, completed in 6-8 weeks, and built to last. The consultation is free. The first step is a single call.
Dr. David Baruch Psychology
414-375-9393 | [email protected]
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